Post by nadinenadine on Mar 10, 2024 4:27:01 GMT
Creating Video Marketing content brings various advantages . In detail: Improved SEO positioning as well as increased ROI (Return on Investment) and ROAS (Return on Advertising Spend). A well-set Video Marketing strategy allows a conversion rate growth of 80%, with an increase in the average time spent on the page and the possibility of receiving backlinks , improving one's authority and visibility . It also allows you to measure the gross revenues generated by each euro spent on the Video Marketing campaign, evaluating its actual effectiveness. Minimal cost with exceptional results. Video content has an absolutely low cost, especially if you consider that, once launched on social media, it will be shared (quite a bit) by other users, even bouncing from one platform to another. Strong permanence in users' memories. This is undoubtedly one of the most important strengths of Video Marketing, whose contents tend to remain more imprinted than textual ones. As we mentioned, they are also much more shared. The types of Video Marketing When you decide to use Video Marketing tools, it becomes more necessary than ever to create a targeted and structured strategy, which requires specific professionalism, and not just that of the video makers present within a digital communication agency .
In fact, each brand has more or less suitable typologies to include within its marketing plan , in line with its objectives and target . We remind you that the objective of video content is to bring an emotional impact to the user, in order to generate an important and intense contact. There are two main types of videos in a marketing strategy : Long-form videos. Larger videos. They are suitable for the website or YouTube channel , increasingly used by companies, useful for describing the company culture or offering educational content . They are functional to a more in-depth narrative, capable Loan Phone Number List of capturing the niche audience that attracts the most attention. Short-form videos. They are the shortest videos, which have minimum duration and maximum engagement. They are particularly used on social media and allow you to obtain maximum involvement from users. The 3H model of Youtube As regards the B2B market , it should be noted that companies particularly favor institutional channels, starting with LinkedIn and especially YouTube . The 3H model is particularly functional for the use of YouTube, and it is a discussion that applies to both the B2B and B2C sectors , which is structured according to three macro-categories: Video Hero. Content to be used a few times a year, for example during a product launch.
They are functional to improving brand awareness , i.e. the perception that users have of the brand. They need to be rare and exclusive. Video Hub. Contents that act on user loyalty, thanks to the important emotional value. The stories that find space on this content are interesting and full of aspects in which the user can immerse themselves and recognize themselves. It is essential to carry out precise programming with a periodic cadence, in order to give users a clear perception of when they will be able to find this type of content again, so as to build community loyalty . Video Help. Videos that are tailored to their users and which are target-oriented , the objective of which is to support the customer in evaluating the products for a possible purchase. The contents are informative with respect to the most common questions users ask, which is why they cannot fail to be created without a market analysis.
In fact, each brand has more or less suitable typologies to include within its marketing plan , in line with its objectives and target . We remind you that the objective of video content is to bring an emotional impact to the user, in order to generate an important and intense contact. There are two main types of videos in a marketing strategy : Long-form videos. Larger videos. They are suitable for the website or YouTube channel , increasingly used by companies, useful for describing the company culture or offering educational content . They are functional to a more in-depth narrative, capable Loan Phone Number List of capturing the niche audience that attracts the most attention. Short-form videos. They are the shortest videos, which have minimum duration and maximum engagement. They are particularly used on social media and allow you to obtain maximum involvement from users. The 3H model of Youtube As regards the B2B market , it should be noted that companies particularly favor institutional channels, starting with LinkedIn and especially YouTube . The 3H model is particularly functional for the use of YouTube, and it is a discussion that applies to both the B2B and B2C sectors , which is structured according to three macro-categories: Video Hero. Content to be used a few times a year, for example during a product launch.
They are functional to improving brand awareness , i.e. the perception that users have of the brand. They need to be rare and exclusive. Video Hub. Contents that act on user loyalty, thanks to the important emotional value. The stories that find space on this content are interesting and full of aspects in which the user can immerse themselves and recognize themselves. It is essential to carry out precise programming with a periodic cadence, in order to give users a clear perception of when they will be able to find this type of content again, so as to build community loyalty . Video Help. Videos that are tailored to their users and which are target-oriented , the objective of which is to support the customer in evaluating the products for a possible purchase. The contents are informative with respect to the most common questions users ask, which is why they cannot fail to be created without a market analysis.